Comments on: The Weekly Rant: Raley’s, BelAir, and NobHill markets http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/ Making The Most of MidLife--Together Fri, 17 Dec 2010 21:56:45 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: byjane http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6456 byjane Wed, 01 Sep 2010 17:26:26 +0000 http://midlifebloggers.com/?p=3374#comment-6456 @pam, I howled when I read the bit about Raley's needing to put the vanilla extract behind the manager's desk. And then I had to interrupt my sister's dissertation on whatever she was talking about to read it to her. She howled too (the laugh is one thing we share), even though I don't think she's ever been to a Raley's. @pam,
I howled when I read the bit about Raley’s needing to put the vanilla extract behind the manager’s desk. And then I had to interrupt my sister’s dissertation on whatever she was talking about to read it to her. She howled too (the laugh is one thing we share), even though I don’t think she’s ever been to a Raley’s.

]]> By: pam http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6455 pam Tue, 31 Aug 2010 23:13:47 +0000 http://midlifebloggers.com/?p=3374#comment-6455 Trite is the word. I'm a mom and I'm happy to do everything that goes with it, but to nickname me the CFO just because I hand out allowance, or Chief Medical Officer just because I know where the friggin Band-aids are? I feel kind of laughed at. However, I'm going to ignore this ad campaign, just like I ignored the last disaster, "Celebrate Food." After all, this is Raley's. Raley's has problems. At my local store, they've had to put the vanilla extract behind the manager's desk because junkies shoplift it for the alcohol content. And Raley's charges too much so I've been shopping at Winco. My Raley's budget has dropped to maybe $200 a year. So they can have their laugh. Trite is the word. I’m a mom and I’m happy to do everything that goes with it, but to nickname me the CFO just because I hand out allowance, or Chief Medical Officer just because I know where the friggin Band-aids are? I feel kind of laughed at.

However, I’m going to ignore this ad campaign, just like I ignored the last disaster, “Celebrate Food.” After all, this is Raley’s. Raley’s has problems. At my local store, they’ve had to put the vanilla extract behind the manager’s desk because junkies shoplift it for the alcohol content. And Raley’s charges too much so I’ve been shopping at Winco. My Raley’s budget has dropped to maybe $200 a year. So they can have their laugh.

]]> By: byjane http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6453 byjane Tue, 31 Aug 2010 05:50:57 +0000 http://midlifebloggers.com/?p=3374#comment-6453 @Red Hamster, I think motherhood became a target for marketing and manipulating when Mommybloggers branded themselves. The evolution of it at BlogHer was clear. In '05, the women who had blogs and were mothers created a manifesto of sorts for themselves. In '06, BlogHer Ad Network started. Raley's real sin is that they're so late out of the gate. If they had done their Moms thing several years ago, they would have been applauded as incredibly sensitive to the needs of women. Now they just come of as pandering. @Red Hamster,
I think motherhood became a target for marketing and manipulating when Mommybloggers branded themselves. The evolution of it at BlogHer was clear. In ’05, the women who had blogs and were mothers created a manifesto of sorts for themselves. In ’06, BlogHer Ad Network started. Raley’s real sin is that they’re so late out of the gate. If they had done their Moms thing several years ago, they would have been applauded as incredibly sensitive to the needs of women. Now they just come of as pandering.

]]> By: Red Hamster http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6451 Red Hamster Tue, 31 Aug 2010 01:46:35 +0000 http://midlifebloggers.com/?p=3374#comment-6451 Showing honor and respect to motherhood is one thing, but when did motherhood become a target for marketing and manipulating? All this "we want to sell you stuff because you're a mom" marketing seems patronizing. Showing honor and respect to motherhood is one thing, but when did motherhood become a target for marketing and manipulating?

All this “we want to sell you stuff because you’re a mom” marketing seems patronizing.

]]> By: byjane http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6421 byjane Wed, 25 Aug 2010 17:38:36 +0000 http://midlifebloggers.com/?p=3374#comment-6421 @elaine, You're close enough that I can whisper my Raley story to you. Remind me when I see you. When will that be???? @elaine,
You’re close enough that I can whisper my Raley story to you. Remind me when I see you. When will that be????

]]> By: elaine http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6420 elaine Wed, 25 Aug 2010 17:26:00 +0000 http://midlifebloggers.com/?p=3374#comment-6420 Right on, Jane! The most patronizing messaging ever. I once freelanced for the launch of their magazine, renamed Something Stupid. Company still in Raleys hands (ever heard of Joyce Raley Teel? They sit around big conference tables and talk about how important this store is, how everyone must look to Raley's to solve their problems. Arrogant, trite, trivial and provincial. By the way, I was the only Jew. I lasted 4 months. There's a store literally 3 blocks from my house. Only in emergencies will I go there. Right on, Jane! The most patronizing messaging ever. I once freelanced for the launch of their magazine, renamed Something Stupid. Company still in Raleys hands (ever heard of Joyce Raley Teel? They sit around big conference tables and talk about how important this store is, how everyone must look to Raley’s to solve their problems. Arrogant, trite, trivial and provincial. By the way, I was the only Jew. I lasted 4 months. There’s a store literally 3 blocks from my house. Only in emergencies will I go there.

]]> By: byjane http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6419 byjane Wed, 25 Aug 2010 16:51:43 +0000 http://midlifebloggers.com/?p=3374#comment-6419 @Walker, It's trite and lazy thinking on the part of marketers. I got a tweet from Raley's saying they're sorry I was offended; they only meant to honor moms, etc etc etc blah blah blah @Walker,
It’s trite and lazy thinking on the part of marketers. I got a tweet from Raley’s saying they’re sorry I was offended; they only meant to honor moms, etc etc etc blah blah blah

]]> By: Walker http://midlifebloggers.com/2010/08/23/the-weekly-rant-raleys-belair-and-nobhill-markets/comment-page-1/#comment-6418 Walker Wed, 25 Aug 2010 16:03:22 +0000 http://midlifebloggers.com/?p=3374#comment-6418 Good for you, I think we have to take on these people. No offensive, I'm a mom but this whole mom thing is totally out of hand.. don't even get me started on mommy bloggers!!! I want to be marketed to as an intelligent individual who just happens to be a woman. And, now as a post-mommy I'm not sure what they want to do with us? Euthanasia? Good for you, I think we have to take on these people. No offensive, I’m a mom but this whole mom thing is totally out of hand.. don’t even get me started on mommy bloggers!!!
I want to be marketed to as an intelligent individual who just happens to be a woman. And, now as a post-mommy I’m not sure what they want to do with us? Euthanasia?

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