Comments on: MidLifeBloggers: Defining the Brand

By: Carmen Neutral

Carmen Neutral — Sat, 13 Apr 2013 15:48:00 +0000

Hello. I’m so glad to have come across this blog and your post. I have never had children, and since turning 50 and probably for years, have felt somewhat “out of place” or more accurately, others made me feel out of place because I haven’t had children.

People assume we’ve all had children, and therefore imagine so many other
things about us. So fitting in, in the mommy-bloggersphere is strange – which
is why it’s good to here voices like yours. I’ve written a guest post some
might relate to about midlife job hunting at:
http://midlifexpress.com/wanted-midlife-jobseeker-elephants-apply/

I’ve also developed my own blog called: 50 Shades of Unemployment. http://50shadesofunemployment.blogspot.com.au/

By: Nordette Adams

Nordette Adams — Fri, 29 Mar 2013 02:51:00 +0000

WOW! I’ve been experiencing this feeling for at least five years. Great post.

By: Joanna Jenkins

Joanna Jenkins — Sat, 17 Mar 2012 05:10:00 +0000

Interesting post, Jane. I my mind’s eye I can see your brand clearly but I could’t tell you what it is in 25 words or less.

Like you, I do not have children so that knocks me out of a huge blog category. I’m also not older than dirt– which, apparently the marketing gurus who send me story pitches think I am based on the products they want me to write about. It feels like there is a giant “brand” missing between the “mom years” and the “golden years”.

By: Wednesday Writers Workshop: The Paris Review Interview | MidLifeBloggers

Wednesday Writers Workshop: The Paris Review Interview | MidLifeBloggers — Wed, 14 Mar 2012 18:45:26 +0000

[...] go through to produce our work. I said something like that in a response to her comment on my Defining the Brand post–and then I thought–why don’t we all talk about how we do what we do. So please, [...]

By: Marylfloyd19

Marylfloyd19 — Wed, 14 Mar 2012 16:41:00 +0000

I have an extensive background in brand marketing for some of the big names. Maybe that’s why I don’t confuse it with anything we personally do in the blogosphere. Call it what you want but when I read your bullet points, Jane, I connect passionately with every last one of them. They’re a much more eloquent way of phrasing what we’ve tried to capture in our blog’s manifesto. (I even just did a post on Stella McCartney.) You can replace “mommy” with midlife, boomers, reinvention, choice. They all work for me. But I’m with Barbara…..I like blogging but realizing how much time it takes to blog and comment, I can be a brand if someone wants to pay me!

By: Barbara

Barbara — Wed, 14 Mar 2012 12:54:00 +0000

I’m a niche-less blogger myself. To be honest, I didn’t know about niches when I started, but I didn’t start out to make money from my blog, although that changed when I realized how much time it took. But if I’m a brand, I have no idea what it is!

By: Jayne

Jayne — Tue, 13 Mar 2012 21:12:00 +0000

I got rid of all the Blogher ads and now I only have ones for my book and movie and the book of a friend. I don’t make any money off them.

By: Barry Nora

Barry Nora — Tue, 13 Mar 2012 21:05:00 +0000

If branding is really storytelling, then there should be a huge “brand” for women who are no longer mommy-bloggers but who have not yet had a hip replacement. We are, as you point out, educated and out there. And we’re underserved.