The Times They Are A-Changin’…

Beyond MLB4


Or at least, I am. Or at least, MidLifeBloggers is. After almost six years, I believe I’ve said and published everything I have to say on midlife.

I’ve moved on. Gotten older, and all that conversation about perimenopause and hitting fifty and empty nests just isn’t relevant to me any more.

The online scene has changed as well. In 2008, midlife was not a blogging category; in 2013, it very much is. I’m proud to have been an integral part of the battle to make that happen.

What does this mean to you, the reader of MidLifeBloggers? Maybe nothing. The site won’t go away, but it will have a new focus. 

Beyond MidLifeBloggers: The Other Side of Sixty

Enough of my friends are 60 plus that I know how the conversations change on the other side of sixty. I want to chronicle that change. So yes, once again, I want to speak for and to those who are not yet a real part of the online conversation.

At the same time, however, I want to scale back from the drive to be a voice and to create a platform for others to have a voice. One thing that has become clear to me over the years–and which was hard for me to finally admit–is that I’m not an entrepreneur. I’m an idea person, but the follow-up necessary to realize those ideas is beyond my interest and, frankly, attention span. I see this when I look at the several midlife sites that have come into being–and then some–over the past year or so. So I am, in a word, de-professionalizing MidLifeBloggers.

That means I will stop thinking first of what is right for the site as a brand. I will stop thinking first of myself as a brand. Sounds odd perhaps to those of you who haven’t participated in the blogger branding rat race, but those who have know exactly what I mean. I want to write for an audience of readers, my readers, not marketers and PR reps.

I’m also ending  the part of MidLifeBloggers that was devoted to publishing other midlife writers. That doesn’t rule out the occasional guest post; certainly, if a writer has  something to say about the other side of sixty, I want to see it.  But I’m no longer soliciting for the fifty percent of MidLifeBloggers that was once other bloggers’ posts.

And now it’s time to move on.  To…

  • Concentrating on my own writing. During the Writer’s Workshop this Fall, I found myself envying the workshop participants the time and space they were giving to their writing.
  • The Writer’s Workshop, which will continue. The new session begins in February.
  • Blogging, the day-to-day, no-particular-topic, here’s-what-I’m-thinking blogging that I started with way back nine years ago on ByJane.

This is really a change in mind set for me, and I’m not sure how it will turn out for you. Let me know….


Comments on this entry are closed.

Previous post:

Next post: