BlogHer’10 is coming up next week and while MidLifeBloggers will not be there, we thought it important to offer this treatise on the psychodynamics of blogging for all the attendees….
by Ridgely Johnson of Savor The Ride
I do not remember when I was first introduced to blogs. I recall having a somewhat negative feeling about them because, as did many people, I thought a blog was a just a kind of online diary. These days I stop and ask myself , “So who cares if someone has an online diary?”
But that’s not my blog topic for the day. Today, I’m here to posit a question: Do readers know what bloggers really do? For the answer, read on….
First topic: What is a good day and what is a bad day for a blogger?
A Good Day: Everything works
A Bad Day: You wake up to a flashing e-mail/text message/IM from your on-retainer copywriter asking you “What in the hell?”
You wonder what is up with her, until you log onto your blog and see the featured headline:
I Hve the Anwres
Once you’re done taking in the obvious, you realize what has happened. A draft you have been working on has published. No way. Yes, way. In your writing stupor the night before, you hit the Publish button instead of the Save Draft button.
But the news gets worse: the post has been tweeted 101 times. And commented on. One of the readers suggests a dictionary might be helpful. A fellow blogger recommends that you purchase one of Grammar Girl’s books. Your mother sends you an e-mail to let you know you have a spelling error on your post. Your laptop crashes.
This all happens before 9 am.
The Unspeakable Vulnerability of The Blogger
That’s a bad blogging morning but some issues aren’t confined to a time of day. Technical problems occur with regularity. Vulnerability is a silent partner in a blogger’s business life. Subtle humor is my strength as I know just below the surface, the gremlins inside my computer could stage a strike, regardless of the bribes I have paid to the union boss ( BackUp Buddy for just that: Back up)
The Pain of the Limited Shelf-Life of a Post
One of the frustrating aspects of the blogging profession is a post inherently has limited street time. Let’s say I hit a home run with this post (well, tell 5 friends about it, & we’ll easily slide into 2nd base). How long will this post feature on my blog? Not long.
Maintaining Intimacy
If you are witty and urbane, readers want to see you. You cannot just check in every six weeks to let them know you have a book coming out. A blogger must post regularly. Most recommend at least twice, preferably three times a week. As I am not Hank Aaron, all my posts are not home runs or HAP (Hank Aaron Posts). On single or double hitter posts, I am tempted to include a P.S. directing readers to my Hank Aaron Posts (HAP).
But I do not.
This is not appropriate blogger protocol.
You can look back though – I won’t tell.
Jane Gassner
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