A couple of months ago, I published, “Aging Out and Owning Up“ a post I’d written in late summer when I was starting to ask that question (again!): What do I want to be when I grow up–except this time, it was ‘when I grow old.’
In that post, I talked about some entity called MidLifeBloggers & Beyond, but I hadn’t a clue what I meant. I just knew that I wanted to take MidLifeBloggers beyond where it started out and I wanted to make it even more relevant for those in my cohort.
It’s been an organic evolution, as I’ve worked to understand where I want us to go and how we’ll be able to get there. The evolution will, as all things do, continue, but I have a clear vision of what MidLifeBloggers & Beyond is right now. And some strong plans for our future. Today I’m announcing the first part of that: the MidLifeBloggers & Beyond Google+ Community.
There’s no question that midlife and boomer bloggers are looking to step into the marketplace. MidLifeBloggers & Beyond believes that its time to become pro-active in fostering the social media marketing relationship between brands and midlife bloggers. This Google+ Community is the place where we can support each other in that effort by
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brainstorming for viable ideas that can be pitched to specific brands
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sharing information about brands and PR people
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sharing information about the business of social media marketing
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sharing our news, good and bad
MidLifeBloggers tag line–our credo–is “Making the Most of Midlife Together.” MidLifeBloggers & Beyond adds just one word to that: Making the Most of Midlife Marketing Together!
This is a private community where we can take a pro-active stance in developing the midlife marketplace, and I hope you’ll join us. You need to be on Google+ (which you should be anyway!) and here again is the link to MidLifeBloggers & Beyond.
This is just the beginning, the first half of the story, but you’ll need to be a member of the community to come along for the full ride!
Jane Gassner
