The Other Side of Sixty

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The venerable Greek house

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June 28, 2016

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Published InSigma Tau Alpha STS, the venerable Greek House

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Recent Posts

The first steps in my Life Reimagined

The first steps in my Life Reimagined

When AARP approached me to do a trial of their Life Reimagined program, I saw it as an excellent opportunity to hear some fresh voices other than the ones already droning on in my own head.

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Getting Older, Getting Better with AARP’s Life Reimagined

I’d like to say that today, the woman who runs this site, The Other Side of Sixty, is calmer, more controlled, and surer of where she’s going. But that would be a lie.

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Sigma Tau Alpha STS, the venerable Greek House

To be good at social media is to understand the marketplace, the machinations of the brands, and the way people's minds work. It's an equation that defies Ten Easy Steps and moves somewhere into [...]

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June 23, 2016

So what have I been up to for the past six months? Writing to earn a living.

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APHRA’S ART

Writing About Writing: Jane Gassner

Setting Goals for Content Marketing

I need something to quantify, and if it’s not money, what is it?
Aha! Stats, numbers, just not the ones with a dollar sign in front. But which ones–and what do they mean???

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Step One of A Content Marketing Strategy

And that means–five different products that I’m creating content marketing for. Is there anyway I can do that on one site? Too bad if I can’t, because I’m about to have a go.

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Are Seniors Too Old To Learn SEO?

Then there’s the problem that my title revealed: Search Engine Optimization doesn’t commonly pair with words like “seniors…boomers…sixty plus…the elderly.” Is that a function of a lack of interest on our part? Or is it a function of a lack of attention on the part of the experts guiding us in branding and the like?

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Learning SEO at Midlife & Beyond

I’m a boomer and SEO is supposed to be beyond my understanding. I. Don’t. Think. So. My stats for this site are pathetic; how will my stats improve after I’ve learned SEO?

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Thinking About Writing About Aging

I have been thinking and writing–and therefore thinking about writing–about this aging trip we’re (I’m) on for almost ten years now. Yikes! And yikes again! In that time I’ve changed […]

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