I’ve been stuttering and stumbling over what to write in this Thing, and I realize it’s because I have no Audience in mind. See, the four cornerstones of effective communication are Purpose, Audience, Message, and Persona. They’re all interdependent, so when one is missing–an escapee, as it were–the others go awry. [...can you tell I'm dredging this up from my years in the comp. classroom?] But an absent Audience isn’t really my problem; it’s that I am unclear on my Purpose. Why am I writing this, whatever it is? I must go ponder….